A better way to show your love and care for your kids this festive season: by saving money for their future.

SDB bank, The Bank where you are valued has launched a digital campaign to promote its SDB Lakdaru Kids Savings account during the festive season. The campaign, titled "KO MAGE NATHTHAL THAGGA", aims to encourage parents to save money for their children's future instead of spending it on toys and gifts that do not last long.

Christmas is a time of joy and celebration, but also a time of spending and splurging. Many parents tend to buy toys and gifts for their children that do not last long or have any educational value. Hence, SDB bank identified this as an important time to remind parents that there is a better way to show your love and care for your kids this festive season.

SDB Lakdaru is a kids savings account that gives your child the best of both worlds: a high-interest rate and a range of benefits to support their education, health, and happiness. With SDB Lakdaru, you can help your child develop a savings habit and financial skills from a young age, while also enjoying attractive rewards such as gifts, vouchers, insurance, and scholarships. SDB Lakdaru offers attractive interest rates in the market for kids savings accounts, making it a smart choice for your child’s future. Your child will also receive gifts and vouchers based on their savings balance, encouraging them to save more and celebrate their achievements. Moreover, SDB Lakdaru provides hospitalization insurance scheme for a period of 1 year based on the account balance, giving you peace of mind and financial security in case of any medical emergencies. And if your child is a top performer at the Grade 5 scholarship exam, they will be eligible to get attractive rewards schemes that avails more benefits depending on their account balance. SDB Lakdaru is more than just a savings account; it’s a partner in your child’s growth and success.

The head of marketing of SDB bank, Hasitha Samarasinghe said that the campaign is designed to convey a strong message to the parents and the society at large. "We want to inspire parents to invest in their children's future by opening a SDB Lakdaru Kids Savings account for them. This way, they can ensure that their children have a secure and bright future ahead of them. We also expected to share the message of avoiding unnecessary expenses that do not add any value to their children's lives. We hope that our campaign will resonate with our target audience and motivate them to take action," he said.

The digital campaign will run on YouTube, Facebook, Instagram and selected digital community channels until the end of December. The bank will also conduct interactive activities and contests to engage with its customers and potential customers and raise awareness about the benefits of the SDB Lakdaru Kids Savings account in the future.

SDB bank, which has been serving the Sri Lankan people for over 26 years, believes that this is a crucial time to remind its customers and the public about the importance of savings, especially in the wake of the economic challenges that the country is going through. The bank also wants to highlight its commitment to sustainable finance and social responsibility, as well as its modern and comprehensive range of products and services that cater to both individuals and businesses.

Hasitha Samarasinghe

Head of Marketing SDB bank